Our Mission & Vision

Mission

Our mission is to provide an easy, affordable, ready to mix, transparent product with clear labeling and hygienic production process available for everyone.

Vision

Provide our customers with first grade, laboratory tested, different nutritious flours.”

Royal is also expanding. Chickpea, sorghum, white and red wheat flour will be in the market in the near future. We will also have mixed flours with clear labels for Injera making purposes. The proportion of different flours have been designed and studied in our test kitchen in order to maintain the same taste that we love in Injera but with variety of grains at affordable prices.

Royal is working in the full supply chain of its grains to manage the quality and control the traceability. All our supplies, mainly the Teff flour has a grade, giving the option for the customers to buy the desired quality at the best prices available.